You should ensure that all Personal Data submitted to us is complete, accurate, true, and correct. Failure on your part to do so may result in our inability to provide you with the products and services that you have requested.
Further, when you provide us with any Personal Data relating to a third party (including your spouse, children, parents, and/or employees), you represent to us that you have obtained the consent of the third party to provide us with their Personal Data.
Security of Personal Data
Bakedeal ensures that all Personal Data collected will be safely and securely stored and has implemented stringent measures to secure and protect your information. These include:
- Using a secure, encrypted 128-bit SSL connection on all our web pages where you transmit Personal Data. 128-bit SSL encryption is the industry standard and is approximated to take at least one trillion years to crack.
- Ensuring that Personal Data relating to you is only stored on servers with proper safeguards to prevent security breaches.
- Limiting access of information in our systems.
- Implementing strict verification processes to prevent unauthorized access to Personal Data.
- Securely destroying your personal information when it’s no longer needed for our business or legal processes.
Use of Personal Data
Bakedeal does not sell or trade Personal Data collected online with third parties.
We may use Personal Data relating to you to:
- Administer the services we provide you
This would include using Personal Data relating to you to track your transactions with our merchant partners, credit cashback rewards into your Bakedeal account, and process the necessary payments associated with such transactions. It would also include using Personal Data relating to you to activate or deactivate services, provide you with additional products, services, and benefits (such as promotions, loyalty programmes, or reward programmes), and administer (at times in conjunction with our preferred partners) promotional events, contests, competitions, and corporate social responsibility projects.
- Enhance the services we provide you
This would include using Personal Data relating to you to conduct market research, analysis, and surveys (at times in conjunction with our preferred partners) in order to understand your preferences, develop new products and services, or personalize or otherwise improve the products and services we offer you. It would also include using Personal Data relating to you to deliver relevant advertising (such as that involving details of our or our preferred partners’ products, services, special offers, and rewards), either to our customers generally, or which we have identified may be of interest to you in particular, to deliver periodic newsletters to you with your prior consent or if otherwise permitted under local laws and regulations, or to promote benefits and offer rewards and promotions that you qualify for.
- Customer Service
This would include using Personal Data relating to you to respond to requests and enquires made by you (or persons authorised by you), provide you with directory assistance, and provide you with updates relating to our products, services, or policies.
- Security and Compliance
The would include using Personal Data relating to you to detect and prevent fraud and other crimes (e.g. by conducting checks against money laundering, terrorism financing and related risks), conducting internal audits, or otherwise meeting legal, regulatory and other requirements (including providing assistance to law enforcement, judicial, and other government agencies, responding to regulatory complaints, making relevant disclosures to regulatory bodies, conducting audit checks, due diligence and investigations, and taking steps which Bakedeal considers necessary in the event of a lawsuit or potential lawsuit). It would also include using Personal Data relating to you for the purposes of security and risk management and to ensure the safety and security of our properties and systems.
We will not use Personal Data relating to you for purposes other than what we have informed you, or which we are permitted or required under local law and regulations.
We will only retain Personal Data relating to you for only as long as there is a business or legal need.
Sharing of Personal Data
We may share Personal Data relating to you with:
- Companies within the Bakedeal group.
- Bakedeal’s business partners, vendors, agents, and service providers who we work with to deliver services you have subscribed to. This would include merchant partners, payment service providers, third party service providers engaged in connection with marketing promotions and services offered by Bakedeal or its preferred partners, and third party service providers who provide operational services to Bakedeal (such as telecommunications, information technology, payment, printing, billing, payroll, processing, technical services, training, market research, call centre or other services to Bakedeal). It also includes our professional advisers such as auditors and lawyers.
- In the event of an actual or prospective business asset transaction (such as any merger, acquisition or asset sale), any business partner, investor, assignee, or transferee for the purposes of facilitating such a transaction.
- Relevant regulators, statutory boards or authorities, or law enforcement agencies as required by any laws, rules, guidelines, and regulations or schemes.
Personal Data is disclosed to the above only for relevant purposes (please refer to those mentioned in this Policy) or to protect the interests of our customers.
In exceptional circumstances, Bakedeal may also be required to disclose Personal Data relating to you, where there are grounds to believe that disclosure is necessary to prevent a threat to life or health, or for law enforcement purposes.
In some cases, we encrypt, anonymize, and aggregate the information before sharing it. Anonymizing means stripping the information of personally identifiable features. Aggregating means presenting the information in groups or segments eg. age groups.
We will also ensure that overseas organisations we work with observe strict confidentiality and data protection obligations.
Newsletter
When you register as a user on Bakedeal, we will also use Personal Data that you have provided to send you promotional e-mails from time to time so as to update you about the latest offers, rewards, deals, products, or services from Bakedeal or our preferred partners. You can unsubscribe from our promotional e-mails at any time through the unsubscribe function within the promotional e-mails.
Updating Personal Data
You can update your personal information any time by accessing your account on Bakedeal website. If there is any Personal Data relating to you that you are unable to update through the Bakedeal website and which you wish to make corrections to, you may contact us at
[email protected] and we will be glad to help you as best as we can.
Respecting your Consent and Access to Personal Data
If you wish to access the Personal Data that we have relating to you, inquire about the ways in which Personal Data relating to you has been or may have been used or disclosed by Bakedeal within the past year, or wish to withdraw your consent to our use of such Personal Data, you may contact us (and our Data Protection Officer) at
[email protected]. We will seek to attend to your request as best as we reasonably can.
Kindly note however that we may have to charge you a reasonable administrative fee for retrieving Personal Data relating to you. Please also note that if you withdraw your consent to our use and/or disclosure of Personal Data relating to you, depending on the nature of your objection, we may not be in a position to continue to provide our products or services to you or perform on any contract we have with you. Our legal rights and remedies are expressly reserved in such event.
Changes to the Personal Data Protection Policy
Bakedeal reserves the right to modify and update the Personal Data Protection Policy at any time to ensure that it is consistent with industry trends and/or any changes in legal or regulatory requirements. Subject to your rights at law, you agree to be bound by the prevailing terms of the Personal Data Protection Policy as updated from time to time on our website. Any changes to this policy will be published on our website.
Last Updated 28/12/15